Total audience
128,420all tracked zones
Retail & Malls
Odeon Smart Mall
Odeon Mall uses AiVii to connect smart screens, audience analytics, campaign playback, and sponsor-ready reporting across high-value mall zones.
AnalyseTargetEngageDigitopia
Live smart mall deployment
Analyse, Target, and Engage working together
128.4K
Tracked audience signals
43.2K
Campaign plays measured
Connecting
Socket-powered dashboard
AnalyticsData live dashboard
Odeon Mall audience metrics
Live reach, campaign playback, audience mix, and screen-level performance from the Odeon Mall deployment.
Campaign plays
43,210this month
Interactions
6,948scan and claim actions
Today reach
8,734live sample
Gender split
Female61,762
Male56,405
Unclassified10,253
Age split
18-2423,841
25-3442,168
35-4433,412
45+28,999
AiVii approach
Connected screen activity to live metrics
AiVii Analyse turns playback and audience events into a realtime dashboard that updates as the mall environment changes.
Made campaigns easier to compare
Campaign performance is grouped by top creatives, screen devices, audience split, and day-level activity so sponsors can see what is moving.
Kept the story sponsor-ready
The dashboard gives the mall team a polished reporting layer for walkthroughs, campaign reviews, and renewal conversations.
Campaign flow
From screen attention to measurable action
Detect audience context
Screen zones capture privacy-aware audience and traffic signals.
Play relevant media
Campaigns run across the right screens and moments inside the mall.
Stream dashboard events
Socket updates refresh summary cards, demographics, campaigns, and devices.
Review sponsor proof
Teams use the live view to explain reach, value, and campaign impact.
"The live dashboard makes the mall media story visible while the campaign is still running."
Results
Easier to prove, optimize, and repeat
Realtime campaign visibility
The mall team can see audience, playback, and device performance while campaigns are active.
Quantifiable sponsor reporting
Reports move beyond static claims into measurable reach, plays, audience mix, and screen contribution.
Clearer optimization loops
Campaign and device rankings help the team improve creative placement and media packages.
Media and platform layers
What powered the story
Live analytics
Audience Metrics dashboard
Mall walkthrough
Odeon smart screen network
Campaign layer
Sponsor-ready playback proof
AiVii stack
The system behind the campaign
Analyse
Audience, screen, and campaign reporting.
Target
Context-aware media and offer decisioning.
Engage
Interactive scans, claims, and lead capture.
Operate
Repeatable rollout, learning, and optimization.
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